On May 23rd, Ke Lan, Director of the Social and Cultural Department of the Macao Special Administrative Region Government, Bai Bing, Deputy Minister of the Publicity and Culture Department of the Liaison Office of the Central Government in Macao, Liang Huimin, Director of the Cultural Bureau of the Macao Special Administrative Region Government, and Huang Zhujun, President of the Macao Tourism University, visited our institute. Dai Bin, President of the China Tourism Research Institute, held a special meeting with Ke Lan and the delegation. Both sides had extensive exchanges and in-depth discussions on enhancing the influence of Macao's historical and cultural heritage sites, cultural and museum venues, and strengthening patriotic education.

Based on the current development and future plans of Macau's cultural tourism, Director Ke Lan hopes to reorganize Macau's cultural resources and promote cooperation in areas such as the revitalization and utilization of tourism venues.

Dean Dai Bin elaborated on the suggestions for expanding and developing the cultural tourism market in Macau from multiple perspectives, including the market evolution of cultural resources, the optimization of cultural and tourism venue scenes, the innovative creation of themed routes, the transformation of market promotion direction, and the establishment of normalized data exchange and evaluation mechanisms. Both parties' attendees also engaged in in-depth discussions on relevant topics from their respective business fields.

Qin Bin, Advisor to the Office of the Director of the Department of Social and Cultural Affairs of Macau, Su Jianming, Director of the Department of Cultural Heritage of the Cultural Bureau, Wang Yixin, Secretary of the Department of Social and Cultural Affairs, Yu Zhiwei, Technical Officer of the Macao Museum of the Cultural Bureau, Dr. Zhang Yang, Director of the Institute of Data Analysis of our institute, Dr. Liu Xiangyan, and Dr. Li Longhui participated in the meeting and exchange. Contribution | Edited by the Institute of International Studies (Hong Kong, Macao, and Taiwan Research Institute) | Source by Liu Xin | Reproduction by the China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism), please indicate the source